1. Marketing Strategy & Commercial Growth Advisory

This service portfolio is focused on the systematic analysis of market opportunities and the development of strategic plans to achieve commercial growth.

• Market & Competitive Intelligence: Conducting in-depth analysis of market dynamics, competitive landscape, and audience segments to identify strategic opportunities.
• Brand Positioning & Architecture Advisory: Providing counsel on establishing a distinctive and defensible market position, and structuring a portfolio of brands for optimal market coverage.
• Strategic Planning & Governance: Developing comprehensive marketing strategies, including objective setting, resource allocation, channel strategy, and performance management frameworks.
• Commercial Impact Measurement: Establishing Key Performance Indicators (KPIs) and governance models to track the commercial impact of marketing initiatives and ensure accountability.

2. Corporate Reputation & Public Relations Advisory

This portfolio is dedicated to the deliberate management and stewardship of our clients' most valuable intangible asset: their reputation.

• Stakeholder Engagement Strategy: Mapping key stakeholder groups and developing tailored communication and engagement strategies for each.
• Reputation Risk Management & Crisis Preparedness: Conducting vulnerability audits and developing robust crisis communication protocols, including spokesperson training and simulation exercises.
• Corporate Narrative & Media Relations: Crafting authoritative corporate narratives and providing strategic counsel on fostering productive relationships with relevant media entities.
• ESG & Corporate Responsibility Communications: Advising on the development and communication of Environmental, Social, and Governance (ESG) and Corporate Social Responsibility (CSR) initiatives to build trust and social capital.

3. Corporate Communication & Stakeholder Messaging

We provide expert guidance on ensuring all communication is consistent, coherent, and aligned with corporate strategy.

• Enterprise Messaging Framework Development: Creating a centralized hierarchy of messages to ensure organizational-wide communication consistency.
• Internal Communication & Change Management Advisory: Designing strategies to align internal stakeholders with corporate vision, particularly during periods of organizational transformation.
• Executive Communication & Thought Leadership Strategy: Providing counsel and support for C-suite executives in building their profile and establishing market leadership through targeted communication.
• Communication Audit & Channel Strategy: Evaluating the effectiveness of existing communication channels and providing strategic recommendations for optimization.

4. Strategic Campaign Conceptualization & Guidance

We provide end-to-end strategic oversight for major communication and marketing initiatives.

• Campaign Strategy & Brief Development: Leading the conceptualization of campaign ideas and articulating them into a formal strategic brief for execution teams.
• Audience Journey Strategy: Mapping the stakeholder decision-making journey and identifying critical intervention points for communication.
• Cross-Functional Implementation Oversight: Providing the strategic framework and ongoing counsel to ensure cross-functional teams or external agencies execute in alignment with the core strategy.
• Post-Campaign Performance Review: Leading the analysis of campaign performance against strategic objectives and synthesizing insights for future initiatives.